Privacy Policy

1. Information We Collect

Information you provide: when you request a demo or contact us, we collect your name, work email, firm, and any message you send.

Information collected automatically: device and usage data such as IP address, browser type, pages viewed, referring URLs, and ad-click identifiers (for example, a Google Click Identifier, or “gclid”), collected through our server logs and your browser’s session storage.

2. Cookies & Analytics

The site sets a small number of cookies it needs to work: one that routes your visit to the same server, one that remembers your language, and, if you sign in to Elara, a session cookie that keeps you signed in.

We may use Google Analytics and the Google Ads tag to understand site traffic and measure the performance of our advertising. When enabled, these tools set cookies and may collect identifiers tied to your device and ad clicks.

You can control cookies through your browser settings and opt out of Google Analytics using Google’s opt-out tools. Disabling cookies may affect site functionality.

3. How We Use Information

We use information to respond to demo requests and communicate with you, operate and improve the site, measure and improve our marketing, and maintain security and comply with legal obligations.

4. How We Share Information

We share information with service providers who act on our behalf — for example, Microsoft Azure for cloud hosting and email delivery, and Google for analytics and advertising when enabled — and where required by law or in connection with a business transfer.

We do not sell your personal information.

5. Data Retention

We retain personal information for as long as needed to fulfil the purposes described in this policy and to comply with our legal obligations, after which it is deleted or anonymised.

6. Security

We use reasonable technical and organisational measures designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the right to access, correct, or delete your personal information, or to object to or restrict certain processing. To exercise these rights, contact us at hello@elara-insights.com.

8. International Users

We are based in the United States and process information there, in Microsoft Azure’s Central US region. If you access the site from another region, you consent to the transfer and processing of your information in the United States.

9. Children

The site is intended for business users and is not directed to children under 16. We do not knowingly collect information from children.

10. Changes to This Policy

We may update this policy from time to time. The “Last updated” date above reflects the most recent revision.

11. Contact

Questions about this policy can be sent to hello@elara-insights.com, or by mail to ELARA Insights LLC, 9905 S. Pennsylvania Ave, Ste A, Oklahoma City, OK 73159.